If you’ve read my blog for any amount of time you probably know several things about me: I’m a college student, girly girl, lover all things pink, a coffee enthusiast, and I’m slightly obsessed with being organized. That slight obsession with being organized definitely rolls over into utilizing an editorial calendar for my blog. For me, the months that I’ve actually taken the time to plan my content I get the posts up, but when I just decide to wing it, I get hardly any posts up. Today, I’m sharing with you why I think it’s important for every blogger to use an editorial calendar.
For me, if I wait until the week or even the night before to come up with my content, I’m going to be spinning my wheels for a while thinking of something. Maybe I’m just not very good at coming up with something on the spot, but I see it as so much more convenient to be able to sit down and make a list of ideas and then schedule them into my Google calendar. Sometimes I even plan posts out months in advance. For example, if it’s January I could have posts planned for all the way through early April just so I have all of my ideas and content covered.
Allows you to create series
If you actually sit down and plan your content in advance you are better able to plan for a series. Planning it out will allow you adequate time between the posts so you can get other content up. For instance, if I’m posting in my The College Girl’s Guide series I prefer not to post those too close to each other unless finals or back-to-school season is coming up soon. That way, the series is spread out and I can cover other topics in between.
Allows you to track more than just your posts
If you have an editorial calendar, especially if you use a physical planner, you are better able to track more than just your posts. In an editorial calendar you can track deadlines for brand deals, when and how much you will get paid for sponsored posts, social media stats, post ideas, track posting on social media, and more. What you track in your editorial calendar is completely up to you and personal to your blog. If it seems fit, track it.
Track your growth
In addition to what I said above, I think it’s important to track your growth through your editorial calendar. I highly recommend using a section to track page views and social media followers. It’s super nice to be able to look back and see just how much you’ve grown. Especially when you can look back and see that six months ago you were getting 5,000 page views a month and now you get 50,000.
Stay on track with your content/branding goals
If you ever sit down and write out where you hope to go with your content and branding, planning it out with your editorial calendar helps you to stay on track. I personally planned out how I would add Disney College Program into my blog and have been able to implement that and hope to add fashion/beauty and health/fitness in the fall. I’m a lifestyle blog and it’s important to me to expand my brand. Especially since I only have a year and a half left in college, I’m going to have walk away from college blogging at some point.
Plan content in advance
Probably the most obvious reason that you need to have an editorial calendar is to plan your content in advance. I might be a bit of an organized freak, but before heading out for my college program I made sure I had content planned from January through May because that was how long my program lasted. I didn’t know how much free time I would have to plan so I made sure that I had everything planned out to make my blog posting goals happen. I definitely am glad I planned in advance so I can use that time for other things.
Do you have an editorial calendar? Why do you think it’s a good idea to have one? If you don’t have an editorial calendar do you plan to implement one now? I’d love to hear your thoughts in the comments below!